ブックメーカー凱旋門 Chapter 3
Initiatives Pursued by SMBC Banking Units in ブックメーカー凱旋門 Early Years

1. Enhancing our retail consulting and payments & consumer finance businesses

At Sumitomo Mitsui Banking Corporation (SMBC), ブックメーカー凱旋門 Consumer Banking Unit focused on enhancing ブックメーカー凱旋門 consulting and payments & consumer finance businesses while working to ensure low-cost operations in order to increase profits.

ブックメーカー凱旋門 unit promoted ブックメーカー凱旋門 consulting business as a key part of ブックメーカー凱旋門 retail banking business and developed business strategies for ブックメーカー凱旋門 investment management (such as sales of investment trusts) and financing (such as home mortgages) businesses. In ブックメーカー凱旋門 2000s, ブックメーカー凱旋門 unit responded to ブックメーカー凱旋門 growing trend of deregulation in a timely manner, seizing opportunities made available by a series of deregulation initiatives to enter new businesses, starting with bank sales of individual annuities, followed by insurance sales, securities agent business and testamentary trusts.

SMBC promoted cooperation with its group companies, such as Sumitomo Mitsui Card Company and QUOQ In June 2004, SMBC announced a strategic partnership with Promise, a leading consumer finance company, in order to expand ブックメーカー凱旋門 consumer finance business quickly, and launched a joint venture with Promise and AT-Loan to develop an original business model. ブックメーカー凱旋門 scheme was designed so that each of ブックメーカー凱旋門 three companies would provide loans with one of ブックメーカー凱旋門 three different levels of interest rates in order to serve customers appropriately according to their creditworthiness.