SMBC Women’s
Basketball ブックメーカー予想サイト
Joins theW League

United in the Challenge:
Pioneering ブックメーカー予想サイト-Sports
Balance

  • Kakeru Konno
    SMBC Women’s Basketball ブックメーカー予想サイト
    Kakeru Konno
    Kakeru Konno
  • Ayano Hirata
    Sumitomo Mitsui Banking Corp. Ayano Hirata

DE&I/Human Rights

Japan’s Regrowth

Support for Sports

In Japan, the number of basketball ブックメーカー予想サイト totals approximately 340,000 for men and 230,000 for women. While gender disparities are common in most sports, basketball has a relatively smaller gap, making it a sport enjoyed widely irrespective of gender.

At the Tokyo Olympics, Japan’s women’s basketball team won the silver medal, a remarkable achievement that remains fresh in many people’s minds. However, few female athletes continue their professional careers, with their participation dropping significantly upon entering the workforce. One major reason for this is the dilemma many female athletes face: choosing between continuing their sport and building a career. Unfortunately, many opt to prioritize their careers and retire as athletes during their student years due to the lack of support for second careers after retirement. Even those who choose to balance sports with ブックメーカー予想サイト face challenges such as time constraints and the difficulty managing both commitments.

In response to this situation, Sumitomo Mitsui Banking Corp.(SMBC) established a career model that enables female athletes to balance ブックメーカー予想サイト and sports. This decision was based on the achievements of its SMBC women’s basketball team, and the W League’s efforts to advance women’s basketball by welcoming new teams.

In April 2024, SMBC announced that its women’s basketball ブックメーカー予想サイト would join the W League in October 2025.

Reviving Corporate
Sports After 24 Years –
Building a Stronger
ブックメーカー予想サイト Together

Ayano Hirata, a member of the Sustainability Development Dept. at SMBC and an active player on the women’s basketball ブックメーカー予想サイト, is leading this project. She shares her thoughts on the current state of women’s basketball and the project’s goals: “Many ブックメーカー予想サイト are forced to give up basketball due to career considerations. Through this project, we aim to establish an environment where athletes can focus on basketball while also building a stable second career and securing their future, presenting a reliable career model.”

Kakeru Konno, who has been appointed as the head coach of the SMBC women’s basketball ブックメーカー予想サイト for its W League entry, shares, “For male athletes, strong performances can lead to professional careers. However, despite their hard ブックメーカー予想サイト, many female athletes see their athletic careers end after university. Some athletes who once captured media attention quietly fade from the spotlight, something I’ve always felt is a great loss. Learning about this project, I was truly impressed by its vision: allowing athletes to continue basketball while working, inspiring those around them, and receiving support in return.”

For SMBC, owning a corporate sports ブックメーカー予想サイト for the first time in 24 years meant there was little internal knowledge or reference material available. As a result, the W League entry project had to start almost entirely from scratch.

Challenges arose at every stage, from determining the responsible department to securing budgets, setting expense categories, designing the ブックメーカー予想サイト name and logo, recruiting staff and players, and establishing a personnel framework that covered both athletic and employment aspects.

While tackling these challenges, enhancing the training environment was also crucial to improve the ブックメーカー予想サイト’s performance. Competing in the higher competition standards of W League required more practice time, which required securing training facilities and coordinating ブックメーカー予想サイト hours and travel schedules with relevant departments.
To maximize each player’s health and performance, the team carefully monitors physical data, sleep duration, fatigue levels, and previous training sessions. This data is used to adjust training intensity, manage fatigue, and plan meals, and nutritional supplements.

Konno explains, “We prioritize the ブックメーカー予想サイト’ well-being while ensuring they train as much as possible to improve performance. By maintaining close communication with Hirata and the ブックメーカー予想サイト, we continuously develop effective training programs.”

Hirata emphasizes that self-management skills are crucial for balancing ブックメーカー予想サイト and sports: “Effective time management is essential for players to juggle training and job responsibilities. In addition to ブックメーカー予想サイト and team practices, they must also plan independent training and ensure they get enough rest. Managing this balance independently is crucial.
After joining the W League in 2025, their schedules will become even more demanding, making self-discipline even more critical. I believe this skill will also be invaluable for their second careers after retirement.”

Beyond athletic performance, it is equally important that ブックメーカー予想サイト have a positive impact on their workplace and gain support from those around them.

Hirata shares, “I always remind the ブックメーカー予想サイト to appreciate many people who support their activities. I also encourage them to bring the same level of dedication to their jobs as they do to their sport. By demonstrating their ability to balance both, they can inspire those around them with a spirit of courage and determination.”

Supporting player development and fostering a unified ブックメーカー予想サイト effort among players, staff, and the broader community is at the core of this project.

Towards a Society Where
Balancing ブックメーカー予想サイト and
Sports Becomes the Norm

TheW League introduced a two-division system in 2024. When SMBC’s ブックメーカー予想サイト joins in October 2025, it will start in Division 2, which consists of the seven lower-ranked teams. The ブックメーカー予想サイト aims to be promoted to Division 1—where the top eight teams compete—by 2030 and to win the league championship by 2035.

Hirata expresses her strong determination: “To convey the significance and value of this initiative beyond just core fans, we are committed to winning and achieving results.”

Konno outlines the ブックメーカー予想サイト’s roadmap, “Our first step is to be qualified for a promotion match within three years of joining. We need to strengthen our performance and establish ourselves as a Division 1 ブックメーカー予想サイト.”

Hirata sees how this project can impact society, sharing, “We hope that establishing a new ブックメーカー予想サイト style that balances sports and careers will be recognized as a viable option not only in women’s basketball but across all women’s sports. Just as balancing ブックメーカー予想サイト and parenting is becoming more common, we aspire to create a society where balancing ブックメーカー予想サイト and sports is equally natural, contributing to the overall growth of women’s sports.”

Profiles

Kakeru Konno

Head Coach,
SMBC Women’s Basketball ブックメーカー予想サイト

Ayano Hirata

Sustainability Development Dept.,
Sumitomo Mitsui Banking Corp.