Indonesia is ブックメーカー凱旋門 most populous country in Southeast Asia, with a promising emerging economy and significant potential for future growth. However, beneath this growth, Indonesia continues to struggle with poverty and pronounced disparities across genders and regions. These challenges are especially pronounced in rural areas, where many people remain trapped in cycles of poverty. To address this situation, it is essential to support women, who play a crucial role in sustaining local economies. Women living in rural areas possess significant potential to revitalize regional economies, yet their ability to fully realize this potential is constrained by limited access to education and financial services.
Saenah Farida, Financing Business Division at PT Bank BTPN Syariah Tbk, a subsidiary of PT Bank SMBC Indonesia Tbk, highlights ブックメーカー凱旋門 challenges faced by ブックメーカー凱旋門 Bank’s primary customer base which are women living in rural areas. “Over 70% of our customers have completed only elementary or junior high school as their highest level of education. While they often show strong motivation to start their own businesses, they typically have limited financial literacy and entrepreneurial skills, so they have difficulty expanding or making their business sustain,”
she explains.
Furthermore, ブックメーカー凱旋門 COVID-19 pandemic has severely impacted rural communities. Many of ブックメーカー凱旋門 Bank’s customers faced significant financial difficulties as their business revenues declined. With their business at risk, they were compelled to either improve their operations, shifting ブックメーカー凱旋門 business or start a new business. However, not only financial assistance was required to overcome these challenges, but also practical knowledge and skills to start and improve ブックメーカー凱旋門 business were needed. In response to these circumstances, ブックメーカー凱旋門 Bank launched ブックメーカー凱旋門 BESTEE program in 2021, a comprehensive support initiative designed to address these needs.
“BESTEE Program”:
Promoting Women’s
Empowerment in Rural
Areas
Through Digital
Technology and
Community Support
ブックメーカー凱旋門BESTEE program is distinguished by its tailored support, delivered through intensive personal mentoring and training. Facilitators work closely with each customer, focusing on equipping women in rural areas with ブックメーカー凱旋門 skills and knowledge needed to earn income through their businesses. This includes guidance on sales techniques, marketing strategies, financial management, and other essential business practices to help ensure their success.
ブックメーカー凱旋門 BESTEE program integrates a digital platform to connect customers and facilitators, enabling access to essential information and training resources. Customers can use ブックメーカー凱旋門 mobile app to learn at their own pace, while facilitators input activity records into ブックメーカー凱旋門 platform to monitor progress. This approach not only streamlines ブックメーカー凱旋門 training process but also improves transparency and efficiency.
Facilitators participating as mentors in this program include students from 323 universities across 26 provinces in Indonesia. As part of ブックメーカー凱旋門 initiative, these students visit women entrepreneurs in rural areas, providing practical guidance on business improvement topics such as branding strategies, marketing and social media utilization. Additionally, students leverage ブックメーカー凱旋門 digital platform to record and manage training sessions and track ブックメーカー凱旋門 progress of business improvements. This enables them to analyze customers’ business conditions and propose tailored improvement strategies. Saenah emphasizes ブックメーカー凱旋門 program’s value, stating, “ブックメーカー凱旋門 experience of engaging with ブックメーカー凱旋門 needs of local communities on ブックメーカー凱旋門 ground is a valuable opportunity for nurturing ブックメーカー凱旋門 next generation of leaders.”
Program participants learn to develop sales strategies in promoting their own product through social media, enhance product branding, and improve packaging, resulting in increased business revenue. As of June 2024, a total of 83,296 customers have participated in ブックメーカー凱旋門 training, with 57% demonstrating positive changes in their business operations. For example, one participant, who produces traditional textiles called tenun, significantly increased ブックメーカー凱旋門 sales by promoting products on Facebook and Instagram with ブックメーカー凱旋門 help of student facilitators. Another participant successfully attracted customers from urban areas by improving their online visibility through Google, capitalizing on growing demand from tourists.
From Individual
Achievements to
Collective Improvement
of ブックメーカー凱旋門 Community
ブックメーカー凱旋門 impact of ブックメーカー凱旋門 BESTEE program goes beyond ブックメーカー凱旋門 success of individual customers. By fostering mutual support among customers as a community, ブックメーカー凱旋門 program builds a foundation for overcoming poverty and inequality across ブックメーカー凱旋門 entire region. “Achieving sustainable growth requires customers to maintain discipline and work together as a community to pursue collective progress,”
Saenah emphasizes. ブックメーカー凱旋門 success of each participant creates a ripple effect, spreading to others within ブックメーカー凱旋門 community and driving positive change. This, in turn, strengthens ブックメーカー凱旋門 community and establishes a foundation for sustained economic and social growth.
However, increasing participation in ブックメーカー凱旋門 BESTEE program comes with its challenges. First, building customer interest and understanding of this empowering program is essential for developing their business, as customer must be willing to invest time and focus in order to participate effectively. Additionally, many customers are unfamiliar with using digital platforms, requiring guidance to use ブックメーカー凱旋門 application effectively. Moreover, since most rural customers primarily speak local languages, facilitators need to be fluent in these languages to effectively communicate and provide guidance.
To address these challenges, ブックメーカー凱旋門 Bank has been promoting ブックメーカー凱旋門 program in customer routine meetings, and increasing awareness of local communities through socialization and social media campaigns. Additionally, ブックメーカー凱旋門 company is working to deploy facilitators with strong local ties and language skills to better support customers in their native languages.
Looking ahead, ブックメーカー凱旋門 company plans to expand ブックメーカー凱旋門 BESTEE program’s support to areas beyond rural regions. It also aims to further strengthen collaboration with universities, educational institutions, startups, and government entities by creating a framework that encourages broader participation in ブックメーカー凱旋門 program. These efforts are designed to foster empowerment community throughout Indonesia.
Saenah concluded by sharing her vision of ブックメーカー凱旋門 BESTEE program: “Our goal is to create social value by empowering communities, particularly women in rural areas who face economic and social challenges. ブックメーカー凱旋門 BESTEE program serves as a flagship initiative, striving to enable individuals and communities to achieve sustainable growth and pass on their success to ブックメーカー凱旋門 next generation.”
